SKY 0
Inspire and empower Gen Z & Millennials to take positive action on the climate.
In collaboration with SKY Creative.
Contribution Strategy, Ideation, Brand Design, Campaign visuals, Copywriting.
Challenge
Climate change can feel overwhelming, this is something SKY 0 wants to tackle, by educating the younger generation and work towards a carbon neutral future.
Idea / CTA
To encourage Gen Z to start doing the small things, in order to make a big difference.
Insight
Gen Z believes that one person’s effort doesn’t make a difference on the climate.
Creative proposition
Make small things big.
