Aqua Libra
Design a new master brand identity for Aqua Libra that speaks to their target audience and their new brand personality.
Client BRITVIC, Brand Opus
Challenge
Aqua Libra’s target audience are people looking for win-wins in life. They are passionate about a healthy lifestyle while allowing a splurge from time to time. A classic 70/30 balance.
Insight
The win-winners want to achieve that balance of doing the right thing but also living life to the full.
Visual language.
